Profession: Business Owner/Manager

Number of times previously entering contest: 1

Online communities: SAE Member Connection, LinkedIn

Inspired by: In a world where overconsumption can be as much of a challenge as scarcity, we need better designed products, not just more of them. Focusing on the needs of consumers is more important than ever and not just an afterthought left to the marketing department. Empathy and an openness to new approaches needs to combine with innovation throughout the development process.