My Rescue is a mobile-first, tech-enabled platform addressing the critical gap in affordable, integrated personal and home security. Tailored for underserved middle-income households, it unites emergency security, medical response, safety monitoring, and logistics into a single, intelligent ecosystem. With a low-cost subscription model, My Rescue transforms fragmented services into one cohesive, accessible platform—starting in Kenya and scaling across sub-Saharan Africa.

1. Problem & Opportunity

Current security and emergency solutions are expensive, siloed, and inaccessible for most families. Key issues include:

• High installation and maintenance costs
• Minimal access for middle-income earners
• Poor use of smart technology
• No centralized emergency coordination

This leaves a vast market underserved. With rising urban populations and smartphone usage, there’s a multi-billion-dollar opportunity to deliver affordable, connected emergency services to millions.

2. Our Solution: My Rescue

My Rescue provides:

• On-demand emergency response (security, medical, and roadside)
• Real-time GPS-based tracking and dispatch
• Community and family safety features
• Centralized support via one intuitive mobile app

Our subscription model—starting at under $5/month—ensures high adoption and long-term customer engagement.

3. Innovation & Technology

Unlike traditional providers, my Rescue is:

• Cloud-based for real-time responsiveness and scalability
• Integrated with IoT and AI to automate dispatch and monitoring
• Designed for mobile-first access across apps, wearables, and web
• Built for partnerships—with emergency services, healthcare providers, and municipalities

This is a first-of-its-kind solution customized for Africa’s infrastructure, needs, and growth trajectory.

How will it work?

A user will download the rescue app from play store and the illustration with a menu option will appear allowing the new member to subscribe and use the SOS tab to ask for desired help between security response, recovery or medical support.

4. Market Potential

Kenya is our launchpad, targeting 100,000 users in 18 months and scaling to 1 million users + across urban and semi-urban areas.

With a growing middle class and smartphone access, the total addressable market (TAM) exceeds $3 billion across Africa.

Pilot testing in local environments has shown high engagement and positive user feedback.

Strategic conversations are already underway with city governments and emergency networks.

5. Business Model

Revenue is driven through:

• Tiered monthly/annual subscriptions
• Up selling premium features (smart home integrations, elder care, etc.)
• Institutional packages for schools, businesses, and governments

Our model ensures recurring revenue, high customer retention, and strong lifetime value—while remaining significantly more affordable than legacy systems.

6. Benefits to Users:

• Instant Emergency Help: One-button SOS triggers alerts to integrated response networks.
• GPS-Driven Dispatch: Real-time location sharing reduces response times.
• Multi-Channel Access: Apps, web, and wearables ensure inclusive accessibility.
• Safety Monitoring: For vulnerable individuals and families.
• Data Logging: Incidents, audio/video (if available), and responder feedback are stored securely.
• Peace of Mind: Affordability

7. Investment Opportunity

We are seeking strategic investment to finalize development, grow our team, and scale marketing and partnerships.

Capital raised will support:

• Platform completion and product launch
• Regional pilots and public awareness.

My Rescue is more than a service—it’s a social impact engine redefining safety for millions.