My goal of creating advertising layouts for the automotive industry is to change the very concept of building advertising images in the content of the semantic line of advertising projects consisting of the harmony of high technology and the perfection of nature in the future! Modern advertising has become formulaic and fractal, and therefore the potential consumer becomes passive to new developments in the field of technology. With the economic and energy crisis, there will be a slow decline in sales and production, so I think we need a different concept of advertising, which will be less aggressive but more expressive and perhaps abstract in places, since the future is created from abstract images. The same goes for air travel advertising.