Litterbug was created in 2018 as a solution to the overwhelming amount of paper cups littering the streets, nature-strips, and storm water catchments.

Litterbug cups are embedded with seeds and can be planted to grow regenerative food.

After completing the successful testing phase, Litterbug cups received a patent approval with IP Australia. Litterbug has also been the recipient of the 2019 Passion for the Environment award from a global environmental services company.

Litterbug encourages a circular economy by offering packaging that is comprised of recycled paper and agricultural biproduct while addressing sustainability by growing a regenerative food source and creating a positive environmental impact by sequestering carbon and assisting with soil restoration.