The first educational toy to teach coding without the need to know how to read. The Ifs is a family of robots with sensors through different color pieces that are placed on their heads. The different color pieces are instructions that are combined as if it were a code, from being able to light them when it's dark to making them communicate with each other. This allows kids to play with loops, statements, algorithms while also inventing their own stories. Their imagination is the only limit.

The Ifs (Tangible Programming) is a coding toy for girls and boys from 3 years.

Powered by a tangible programming language.

It let you build computer programs with your hands.

The IFS is the first educational toy to teach children -from 3 years old- how to program. They are a family of tiny, lovely and friendly robots with programmable sensors.

The Ifs is based on a new method of interaction called “tangible programming”. With just two simple pieces -if and then- with no screens or keyboards, they can learn about logic and algorithms.

Why "tangible programming”?
Because children love discovering new shapes and colors, through their motricity they can improve their mind skills. At the same time they are playing and creating their stories with robots, they are also learning.

We do believe the IFS could be very helpful for children with autism disorders, because could be a good way of interactivity for them, creating a path to communicate their feelings and thoughts.

Children can use all their creativity while developing logical thinking, attributes necessary for the new industrial revolution. We want children to no longer be mere users of technology and become the inventors of the next world.

More information: www.TheIfs.cc

The product presents value from different points of view and we would like to
segment all the contents in this way.
Child education in new technologies for fathers and mothers
Learning to program can be fun, as a family
Arduino

Strengths:
Innovative Concept
Field not crowded.
Uses new technologies that are just becoming adapted generally.
Low costs of operation
Know how to do all the needed tasks and how to access influencers
Weakness:
Little experience in high number of consumer electronics.
Little experience in app development
Little experience in marketing campaigns for products.
Little funding.
Barriers to market, contact in industry.
Dangers:
Fail to create a technically suitable products
Fail to get awareness.
Fail to make a successful kickstarter campaign
Get the idea stolen from big corporations
Losing momentum from the people involved.

Opportunities:
Use of our technology for extra scenarios
Create additional products by using the development of the first one
Growing market
Global trends with robots and education