IoBike is a lighting solution that connects bicycles to the IoT. We bring safety and interactivity to cyclists and a geomarketing possibility to advertisers.

Our technology implements in a bicycle-embedded hardware a wheel display using the Persistance of Vision concept, and creates brake-lights and headlights projected from the wheel. The bicycle-embedded hardware communicates with our geostatic beacons that collect bike-traffic data and allow interaction with the location. The beacons communicate to the operation backbone trough gateways that centralize the collected data and allow updates on the beacons' broadcast.